Palm Cay a Multi-million dollar Bahamas Development eyes 100 full-time jobs

AN EASTERN New Providence Island real estate development could create more than 100 full-time jobs when completed, its newly-appointed chief executive telling Tribune Business he was "very confident" that the 350-400 unit project would be sold out within the next four years.

Richard Browning said Palm Cay's UK-based investors had "committed to continue to invest" to make the project a success, having spent "just shy of $40 million to get us where we are" - a position that is now allowing the Palm Cay development to start marketing to Bahamas based buyers in earnest.

Palm Cay wanted to first build "a local community" from among the Bahamian professional and middle class market, Mr Browning said 50 lots in the Ocean front development had already been sold. In addition, six townhouses and five oceanfront homes were also fully built, the former now all occupied.

"We've done that without even being in the market, so what can we do if we get out there?" Mr Browning asked, telling Tribune Business that marketing efforts in the Bahamas were set to begin in earnest in November 2011.

Although Palm Cay was making the transition from construction site to sales and marketing, its chief executive told Tribune Business that some 200-300 construction workers, and eight Bahamian contractors, were still employed on site. The tennis court amenities were currently under construction, and Palm Cay had just hired nine Bahamians for its security team and a landscaping company with 20 workers, was also at the development site on a full-time basis.

"Those numbers will increase as security becomes more important, as landscaping becomes more important," Mr Browning said. Looking towards the full-time posts that would be created when Pam Cay's marina, restaurant and clubhouse become fully operational, he added that the latter two facilities might create "maybe another 50 jobs".

As for the marina, it would need a harbourmaster, employees to look after the boats and maintain the facility. The marina, in turn, could create opportunities for bait and tackle and yacht chandlery businesses.

"If the need is there, it will create some businesses off that, so there will be spin-offs," Mr Browning told Tribune Business. "There will be repair work on the boats. If you get your foundation right, you can build some really strong activities around it, and the wheel will keep on rolling.

"We could end up with 100 people just trying to maintain the development and provide the services."

With Palm Cay's club house and restaurant, and associated 194-slip marina, built and set to act as the project's "heart", Mr Browning said the latter facility would have fuel in six-eight weeks and be a 'full service marina' by year-end. The Palm Cay development had "infrastructure 100 per cent", with water, sewerage and electricity facilities all in the ground.

And Palm Cay was also looking for a Bahamas-based restaurant entrepreneur to run the clubhouse restaurant, the developers targeting year-end or early in the 2012 New Year to have this facility fully operational.

"I'm looking at the moment for a restaurateur," Mr Browning told Tribune Business. "We'd like to find a restaurant entrepreneur who sees this as a long-term opportunity.

"There's no critical mass to start with, but we'd like to open at the weekend to serve residents and visitors As Palm Cay opens, it will become a vibrant hub....... I've had a few people give me proposals, but made no decision. We're still looking." Reiterating that Pam Cay was looking for "the right person", and was very close to selecting a harbourmaster to run its marina, Mr Browning added: "We'd [the developers] be foolish to open it ourselves, not offering the right sort of amenities.

"The restaurant business is a specialist business. Ideally, we'd like to find someone here that can run it as a satellite and expand as needs demand." Emphasising that he was "selling a lifestyle", namely the boating/yachting experiences offered by the Bahamas and associated living, Mr Browning said Palm Cay would do this at price points between $500,000-$2 million, making properties affordable to middle class and professional Bahamian buyers.'

"We're not in the Albany game, but are still there between $500,000 and $2 million in current values," Mr Browning said. "We're going to market strongly to increase our visibility, but are not going to increase prices. We know the market situation.

"We've got a fantastic lifestyle product, and it's not out of reach of the ordinary person. We're not a mega boat marina, we're not for mega yachts. We're here for the person who wants a 40-foot fishing boat, a 20 foot cruiser, or a small boat for the family. It's a family lifestyle, and we provide a great opportunity for people to explore yachting, fishing. We're a great location for exploring the Family Island, with Exuma 40 minutes away."

Townhouses in Palm Cay will start at a $500,000 price point, going up to $850,000 for oceanfront townhouses. While offering turnkey construction, Mr Browning estimated that total construction costs - lot purchase together with building prices - could run up to $2 million.

The Pam Cay chief executive said the developers were also looking to reduce development density, hence the potential plan to reduce the project from 400 home sites to 350.

As a result, they were looking to "change the mix slightly to introduce a cottage-type product", built on 2,000 square feet of land, as a family home option. With the townhouses "a fantastic product for young professionals", Mr Browning said Palm Cay was also exploring a rental market offering.

"Our target for build out is four years to sell it out and build out," he told Tribune Business. "The developers have invested just shy of $40 million to get us where we are. They are committed to continue to invest to make this a success.

"They've invested in me, provided the resources for me to take this forward. It's a significant sign that the investors are serious about this by putting me on the ground, and the resources on the ground, to move this forward. We are moving forward even in this difficult economy."

Palm Cay had been about to ramp up its sales/marketing effort back in 2007-2008, just as the 'credit crunch' and recession hit in full. The UK-based developers were forced to take stock and adjust their plans, before settling on the current way forward.

Asked why Palm Cay had decided to move now, with local marketing set to start next month, Mr Browning said: "There are good opportunities here, and we can deliver.... In a market that is sluggish, you either stagnate or get up and shout. "We feel there are a lot of discerning property owners out there that see it as the time to invest, and we offer the product they're looking for. It's a bold move, but if you don't move you don't get the results. Over the next four years I'm very confident we will sell this out."

If Palm Cay proceeded well, Mr Browning said the developers would look to do more projects in the Bahamas.

"Once we've got this successful, we will look at other opportunities in the Bahamas," he told Tribune Business. "We're here for the long. We're not a 'quick in and out' developer, and this will probably be one of our developments in the future. It's a good flagship, and the next one becomes easier if there's a track record."

Mr Browning told Tribune Business the developers wanted Palm Cay to be a 'Lights on' community, rather than one populated solely by winter residents and second home owners, something that would leave it relatively empty for large portions of the calendar year.

As a result, Palm Cay was looking for a 60/40 mix tilted in favour of full-time, Bahamas-based residents.

Meanwhile, Mr Browning said of Palm Cay's international marketing plans: "We'll look to that once we feel we've got the life, soul and heart ticking in here with the local marketplace.

"We will only go out to the international community with something that works. We will probably go out to them in the middle of next year, although we will have a small presence at the Fort Lauderdale International Boat Show. There is a market there for people visiting the Bahamas, and we hope they will come down here on a regular basis."

Sandwiched between Port New Providence to the east and Gerardo Capo's Treasure Cove to the west, Mr Browning described Palm Cay as "the best kept secret" in eastern New Providence. As the only development of its size in the eastern end of the island, especially one that offers a marina and boating access, Palm Cay has some exclusivity to help its sales effort, especially given the rush to western New Providence.

To Handle Low-ball Offer, Minimize Emotion

It's a common scenario in today's real estate market: Sellers have their eyes on getting a certain amount for their home. Buyers make a low-ball offer that insults and offends the sellers and they refuse to even consider it. No sale.

How do you, as a seller, turn such a situation around in your favor to achieve a successful sale closer to your asking price? Your motivation plays a major role in your response, says Julie McCoy, a real estate agent with RE/MAX Accord in Lafayette, California.

If you want to sell a home quickly and a buyer is offering less but can close quickly, it's worth considering, McCoy says. When lower-than-expected offers come in, ask for an explanation from the buyer's agent and compare home sales to see how things stack up.

"The emotion has to be removed from the transactions," McCoy says. "Regardless of what kind of offers you receive, you can't take it personally. When someone writes a low-ball offer, it's not an indication of what your house is worth - but rather what they can afford."

Try to find wiggle room by negotiating the terms, such as the moving timeline, closing costs and repairs. You can gain back some money that way, McCoy says. If you're reluctant to touch the price but you're not having a lot of showings, seriously consider your motivations.

"When a seller says no to low offers, that means he or she will be carrying more payments on the house for a longer period of time," McCoy says. "If a seller can afford the daily cost of staying in the home and wants to get the best bang for the buck at closing, then there's not an urgent need to move. "

If you leave your gut reaction out of the equation, it's easier to make an informed decision on whether or not to consider a low offer.

"Motivated sellers will work with their agent, who then works with the buyer's agent, to negotiate - even if that involves countering," McCoy says. "It takes teamwork to arrive at a conclusion that everyone's happy with."

RE/MAX Ranks #1... in more ways than one!

"We accept this on behalf of all RE/MAX Sales Associates, whose high level of service made this recognition possible," Dave Liniger said. "This honor belongs to them."

A second study, conducted by national research firm Synovate, adds even more weight to the idea that RE/MAX is No. 1 in the eyes of consumers. In this survey, buyers and sellers ranked RE/MAX highest, by a large margin, in top-of-mind awareness, recalled advertising, firm most likely to work with, firm most likely to recommend, and many other categories.

When asked what real estate company first came to mind, 34 percent of the respondents said RE/MAX, easily outdistancing Century 21 (25 percent), Coldwell Banker (11 percent), Prudential (4 percent) and Keller Williams (3 percent). Overall, 95 percent of the participants were aware of RE/MAX.

This type of brand power brings business to RE/MAX Sales Associates, Liniger said. And when they combine their individual skills and talents with the "800-pound gorilla" of RE/MAX brand marketing, they have an unbeatable edge.

"Anyone who says brand isn’t important is either lying or stupid," Liniger said. "Advertising doesn’t cost; it pays. It brings more customers to our agents, makes things easier and generates business for them. And when they follow through with excellent service, they create repeat clients and referrals."

Custom marketing materials, Liniger said, will help Sales Associates use the results of both studies in their listing presentations and other promotions.

"We are developing all sorts of things for agents to use on the front lines," Liniger said. "This is their achievement, and they will directly benefit from it."

Broker/Owners in attendance were pleased at the news.

"Being No. 1 in one thing is great, but being No. 1 in lots of ways is much, much better," said Bob Carlseen, Broker/Owner of RE/MAX Praecelsus in Chula Vista, Calif. "Sales Associates are looking for messages that resonate with consumers, and this will give them something very tangible to use."

Paul Turcotte, Broker/Owner of RE/MAX Destiny in Cambridge, Mass., agreed.

"Every year, the tools keep getting better," he said. "And we have the proof to back up what we’re saying. Data doesn’t lie. I love the new direction."

Other highlights from the session:

• A new quarterly RE/MAX magazine, called Above, will debut in October in print and in an electronic version.

• RE/MAX CEO Margaret Kelly said the launch of the new remax.com site has been delayed by IDX policy changes at the National Association of Realtors. But while the site’s listing functionality has been impacted by the changing rules, work on the design and content has continued, and Kelly shared a glimpse of the fresh and user-friendly home page. She also emphasized that the current remax.com is completely compliant with existing IDX rules and would not be affected by any decisions at the NAR national convention in November.

Home Buyers and Sellers Prefer RE/MAX

RE/MAX Ranks Highest in Customer Satisfaction in 2011 J.D. Power and Associates Study

DENVER, CO – Results from the J.D. Power and Associates 2011 Home Buyer/Seller StudySM, recognize RE/MAX for providing the highest overall consumer satisfaction for both home buyers and home sellers. In last year’s study, two different companies ranked the highest in each category, but this year home buyers and sellers both rated RE/MAX the highest.

“It all comes down to professionalism and a commitment to a premier level of customer service,” said RE/MAX Chairman and Co-Founder Dave Liniger. “Because RE/MAX agents average more experience and training than other agents, they are better prepared to deal with home buyers and sellers in any kind of market. And, consumer preferences tell the story . . . nobody sells more real estate than RE/MAX.”

This is the fourth annual study of home buyer and seller satisfaction with the largest national real estate companies, conducted by J.D. Power and Associates. For the home buying experience, three factors were considered: agent/salesperson, office and a variety of additional services. Four factors were examined for the home-selling experience: agent/salesperson, marketing, office and a variety of additional services.

Details from the study indicate that on a scale of 1,000, homebuyer respondents ranked RE/MAX with a score of 805 and home sellers put RE/MAX on top at 791. The 2011 study includes more than 4,200 evaluations from 3,680 respondents who bought or sold a home in the U.S. between March 2010 and April 2011.

In two other 2011 industry surveys of the country’s top real estate brokerages, RE/MAX agents averaged more transaction sides than agents at the other national franchises. The RIS Media Power Broker Survey and the REAL Trends 500 both showed that RE/MAX agents averaged over 14 transactions sides, more than double the average of many competitors.

The success of RE/MAX agents is the result of its comprehensive educational platform, RE/MAX University, which offers over 1,100 educational programs on-demand, and available online, on television, on smart phones and in classrooms around the world.

About the RE/MAX Network: RE/MAX was founded in 1973 by Dave and Gail Liniger, real estate industry visionaries who still lead the Denver-based global franchisor today. RE/MAX is recognized as a leading real estate franchise company with the most productive sales force in the industry and a global reach of more than 80 countries. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $100 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Nobody in the world sells more real estate than RE/MAX. Please visit www.remax.com or www.joinremax.com.

About J.D. Power and Associates: Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

Bahamas Rotary Tuna Classic a Success!

The 10th Annual Harbourside Marine Bahamas Rotary Tuna Classic fishing tournament was held June 10th - 12th with weighing stations in Abaco, Nassau, and Spanish Wells.

Sixteen boats with over 80 anglers competed to land the biggest Tuna, Dolphin, and Wahoo. The weather was fantastic and the anglers enjoyed the friendly competition and camaraderie.

Craig Pinder, Principle Broker of RE/MAX Bahamas Paradise Realty and proud Rotarian assisted with weighins and was stationed at Green Parrot on Paradise Island.

"Everyone had a great time." said Craig wishing that he was one of the anglers with a bounty of fish. "They were tired but in great spirits!"

The largest Tuna caught was 84.2 lbs. and over $25,000 was raised for local charities and community service projects.

Pictured here: Craig Pinder with Rachel Lightbourn and one of her catches, a Yellowfin Tuna.

10 Summer Safety Tips for Kids

Make Sure to Know where your kids are at all times!

Beware of the Sun! - It’s going to be a really hot summer this year. Be sure to always apply sun screen on you and your children often. Kids young skin are very susceptible to burning more so than yours so even if you think that you are not going to be in the sun for a long period, still apply the screen. It’s also a good idea to get some sun-shirts; they work like sun screen without the reapplication.

Drink lots of Water – The heat is going to get you if you do not stay hydrated this summer. Make sure to consume water often throughout the day.

Pool Safety – Be sure that young children are never unsupervised in or even around the pool area. Injuries often occur in a small space of time, sometimes when the supervising eyes are distracted for only a few minutes.

Boat Safety – A lot of people are going to be utilizing their boats this summer. It is always a good idea to be prepared (like a boy scout) for an outing. Make sure that you have a First Aid kit with all the usual Band-Aids, gauze bandages, scissors and tape etc. A flair gun is also very good to have on your boat. Make sure that your flair gun is stored in a place that is fairly easy to get to in case of an emergency, but not easily accessible for your children. Also make sure to have ample life vests and a fire extinguisher in case of a real emergency.

Bikes & Skateboards – Children love to ride their bikes and scooters; Make sure that they always wear the proper gear to protect their heads, elbows and knees. Teach your children that they must be aware of their surroundings at all times because cars can fly out of nowhere. Make sure they know that if they are riding their bikes, scooters, or boards in the road that they are in the way of the cars and that they have to move quickly out of the way if one approaches.

Insect Bites – Be sure to protect yourself if biting insects are attacking you and your children. Diseases are spread sometimes by these insects such as mosquitoes and ticks. The best insect repellent to use contains DEET, but these products are not the best for your skin and especially not good for your younger ones.

Barbequing – During summer time a lot of people are drawn outdoors for events and love to have a grill-out. It is imperative that your children stay away from the grilling area when food is being prepared. They may burn their little hands or they may get in the way of the chef and adversely cause an incident. Water is always a good idea to keep on hand in case the fire gets out of hand.

Water Sports – Thrill seekers enjoy occupying their summer with activities such as Jet skiing, parasailing, tubing, kayaking, and windsurfing, etc. It is important to know where your children are at all times during these activities because injuries can happen in a blink of an eye.

Buckle Up! – Make sure that your kids are properly secured in their seat whether it is by car, airplane, train etc. Don’t think nothing is going to happen because accidents happen.

Traveling abroad – Are you going somewhere on vacation this summer? If you are, it’s a good idea to have your children carry your contact information on their person in the event they get lost.

Have a Great Summer!

RE/MAX Grows in the Caribbean & Central America

Top Real Estate Franchisor Adds Offices to Expanding Network

Denver, CO - April 6, 2011 - The RE/MAX network continues to expand its reach around the world, announcing five new offices in four countries in the Caribbean and Central America. RE/MAX is now in more than 80 countries, after increasing franchise sales nearly 30 percent in 2010 and outdistancing all competitors.

“We are changing the way real estate business is conducted in many of these countries,” says Ricardo Cardenas, Regional Vice President, RE/MAX Latin America and Caribbean. “Our blueprint for the industry is based on training and professionalism and that is what is drawing so many new offices to RE/MAX.”

In Honduras, the Broker/Owners of RE/MAX Bay Islands in Roatan have opened a second office in West Bay. Larry Schlesser and Janine Goben have named the new office RE/MAX Western Sunsets, and staffed the location with experienced agents who are long-time residents. Schlesser and Goben hope to double the staff at Western Sunsets this year.

“Tourists are returning to this area and many of them are prospective investors,” says Goben. “We expect to see as many as a million prospective clients come in on cruise ships this year and we have to be ready for them.”

In Puerto Rico, one new office is open and another will launch in June. Enrique Morales is the Broker/Owner of the new RE/MAX Divine office in greater San Juan. Broker/Owner Sandy Ramos will open RE/MAX Real Estate Group, in the heart of the island’s tourist area. The office will serve the townships of Rio Grande, Canovanas, Luquillo, Fajardo and Humacao.

“The buyers we see in the area around Rio Grande are second home buyers that live outside Puerto Rico,” says Ramos. “RE/MAX is a name they know and trust, and we’re thrilled to be able to bring first class customer service to them.”

In Panama, Yenci Milano converted her independent office in Panama City to RE/MAX Golden Dream Realty. Milano believes the change will help her agents better serve their buyers and sellers.

“The market has started to move again and there is great interest from investors from other Latin American countries, especially from Venezuela,” says Milano. “RE/MAX will give us more exposure to better serve the growing international clientele.”

And, in Costa Rica, a new office is scheduled to open in Playa Dominical, in the province of Puntarenas. New Broker/Owners Dave and Debra West are long time real estate professionals. They’re looking forward to helping buyers who are searching for properties along Costa Rica’s pristine southern Pacific shoreline.

“We’re focusing on the coastal region surrounding Playa Dominical and extending to where the mountains meet the ocean,” says Dave West. “This area is truly unique and once you’ve experienced it, it’s hard to leave. We’ll be busy assisting families in finding the home of their dreams.”